Cookie Policy
This Cookie Policy explains how Evolve BG Ltd (“we”, “us”, or “our”) uses cookies and similar technologies on evolvebg.co.uk (“the Website”). It should be read together with our Privacy Notice and with the specific cookies deployed on the Website at the time, described in the cookie banner.
By clicking “Accept” on our cookie banner or continuing to use the Website, you agree to the use of cookies as described in this policy. You can change or withdraw your consent at any time.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, and provide information to website owners. We may also use similar technologies such as pixels, tags, and local storage. For simplicity, we refer to all these technologies as “cookies”.
Types of Cookies We May Use
a) Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off in our systems. These are usually necessary for security or to track your preferences.
b) Performance & Analytics Cookies
These cookies allow us to understand how visitors use our Website, which helps us improve its performance. We use tools such as Google Analytics. These cookies operate only with your consent.
c) Preference Cookies
These cookies allow the Website to remember choices you make (such as your username, language, or region) and provide enhanced features.
d) Marketing Cookies
These cookies may be set through our Website by advertising partners to build a profile of your interests and show you relevant adverts on other sites. They require your explicit consent.
| Cookie | Provider | Category | Typical duration | Notes |
|---|---|---|---|---|
| _cookietest | HubSpot | Necessary / Functional | Temporary (deleted immediately after use) | Checks whether the visitor's browser supports cookies |
| __cf_bm | Cloudflare (via HubSpot infrastructure) | Necessary & security | ~30 min / 1 hour | Bot-management cookie; used to filter bots & protect the site. No marketing/analytics data. |
| _cfuvid | Cloudflare | Necessary & security | Session / short-term | WAF cookie to distinguish users behind same IP and apply rate limits. |
| __hs_cookie_cat_pref | HubSpot | Necessary & consent | ~6 months | Stores the visitor’s consent choices for HubSpot cookie categories. |
| __hssc | HubSpot | Analytics (non-essential) | 13 months | Session tracking cookie & counts pageviews in a session for HubSpot analytics. |
| __hssrc | HubSpot | Analytics (non-essential) | Session | Helps HubSpot know if a session is new (browser restart). |
| __hstc | HubSpot | Analytics (non-essential) | ~13 months | Main HubSpot visitor tracking cookie (first visit, last visit, session count). |
| hubspotutk | HubSpot | Analytics / Marketing (non-essential) | ~13 months | Visitor ID; used for form deduplication & tying analytics to contacts. |
| _ga | Google Analytics 4 | Analytics (non-essential) | Default 2 years | Main GA cookie to distinguish users. |
| _ga_<id> | Google Analytics 4 | Analytics (non-essential) | Default 2 years (same as _ga) | GA4 container/property cookie for session state for this GA property ID. |
| _clck | Microsoft Clarity | Analytics (non-essential) | ~1 year | Persists Clarity user ID + preferences for that site. |
| _clsk | Microsoft Clarity | Analytics (non-essential) | ~1 day (often described as 1 day / session) | Combines multiple pageviews into a single Clarity session recording. |
| CLID | Microsoft Clarity | Analytics (non-essential) | ~1 year | Identifies the first time Clarity saw this user (across all Clarity sites). |
| MUID | Microsoft (Clarity + Ads stack) | Marketing / Advertising (non-essential) | ~1 year | Cross-site Microsoft ID used for ads and analytics across Microsoft domains. |
| SM | Microsoft (via Clarity) | Marketing / Analytics (non-essential) | Up to ~13 months | Helps sync the MUID across Microsoft domains. |
| bcookie | LinkedIn Insight Tag | Marketing / Advertising (non-essential) | ~2 years | Browser ID for LinkedIn embedded services and abuse preferences where present on the page. |
| li_gc | Marketing / Preferences (non-essential) | ~2 years | Stores LinkedIn consent & tracking preferences for non-essential cookies where relevant and provided. | |
| lidc | Marketing / Functional (non-essential) | Very short (hours) | Routing cookie for LinkedIn infrastructure; used for LinkedIn’s load balancing/routing. |
Third-Party Cookies
Some cookies may be set by third-party services we use, such as analytics, advertising networks, or embedded content (e.g. social media widgets). These third parties may use cookies to track your browsing activity across other websites.
We use the following third-party services, which set cookies on the Website. Further information can be found within the links provided and in the table above:
Managing Cookies Through Our Cookie Banner
When you first visit the Website, you will be asked to accept or reject non-essential cookies. You may update your preferences at any time.
You may also wish to block cookies through your browser. Instructions for popular browsers can be found on their official support pages.
If you block essential cookies, parts of the Website may not function properly.
Legal Basis for Processing
We process:
- Strictly necessary cookies on the basis of legitimate interests (to ensure the Website functions properly).
- All other cookies based on your explicit consent, in line with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
This policy may be updated from time to time. Please check back frequently to see any updates or changes to our policy.
If you have any questions or comments about your privacy and this policy, you should contact us at Evolve BG Ltd, 1 Smithy Court, Smithy Brook Road, Wigan, WN3 6PS (our registered office), or email compliance@evolvebg.co.uk.
Date of last modification: 21/10/2026